Privacy Policy

Alternate Financial LLC

Alternate Financial LLC (“Alternate Financial,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or use our website, applications, and related services (collectively, the “Services”).

Alternate Financial LLC is a consumer-focused financial software company that develops tools designed to help individuals organize, understand, and track their finances and investments across modern markets. We are not a broker, dealer, exchange, or custodian of funds. Our services provide analytical, tracking, and intelligence layers that integrate with or sit on top of existing financial platforms.

By accessing or using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect information in the following ways:

a. Information You Provide to Us

You may voluntarily provide personal information when you:

• Create an account

• Subscribe to newsletters or updates

• Contact customer support

• Complete forms or surveys

• Connect financial or investment platforms

This information may include:

• Name and contact information (email address, phone number, mailing address)

• Account credentials or usernames

• Financial account identifiers or platform connection tokens (where applicable)

• Payment or billing details

• Communications and support inquiries

b. Automatically Collected Information

When you access or use our Services, we may automatically collect certain technical and usage data, including:

• IP address and approximate geographic location

• Browser type, device type, and operating system

• Pages visited, time spent, and referring URLs

• Cookies, analytics data, and similar tracking technologies

• Interaction and performance metrics

c. Financial and Platform Data

If you choose to connect external financial, brokerage, or digital asset platforms, we may receive transaction histories, balances, asset allocations, or related financial metadata strictly for analysis, visualization, and organizational purposes. We do not execute trades or move funds on your behalf.

2. How We Use Your Information

We use your information to:

• Provide, operate, and improve our Services

• Deliver analytics, dashboards, and portfolio tracking tools

• Authenticate users and maintain account security

• Respond to inquiries and provide customer support

• Send administrative communications, service updates, and optional marketing messages

• Detect, prevent, and investigate fraud, abuse, or security incidents

• Comply with legal and regulatory obligations

• Conduct internal research, analytics, and product development

We process only the information necessary to deliver our Services and maintain platform integrity.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Remember user preferences

• Analyze site traffic and performance

• Improve usability and personalization

• Enhance security and fraud detection

You may modify your browser settings to decline cookies; however, some features of the Services may not function properly if cookies are disabled.

4. Sharing and Disclosure of Information

We do not sell your personal information. We may share information only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in hosting, analytics, payment processing, customer support, or infrastructure operations.

• Legal Compliance: When required by law, subpoena, court order, or governmental request.

• Business Transfers: In the event of a merger, acquisition, restructuring, or sale of assets.

• Security and Protection: To detect or prevent fraud, abuse, or threats to safety, rights, or property.

• With Your Consent: When you explicitly authorize sharing.

All third-party partners are expected to maintain confidentiality and appropriate security standards.

5. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. When data is no longer required, it is securely deleted or anonymized.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, disclosure, or destruction. These safeguards may include encryption, access controls, monitoring systems, and secure infrastructure practices.

While we strive to protect your data, no method of transmission or electronic storage is completely secure, and absolute security cannot be guaranteed.

7. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you

• Request correction or updates

• Request deletion or restriction of processing

• Object to certain uses of data

• Request data portability

• Withdraw consent where processing is based on consent

• Lodge a complaint with a data protection authority

We will respond to legitimate requests within a reasonable timeframe and in accordance with applicable laws.

8. International Data Transfers

Your information may be processed or stored in jurisdictions outside your country of residence, including Canada or the United States. When transferring data internationally, we take reasonable steps to ensure appropriate safeguards and protections are in place.

9. Third-Party Links and Integrations

Our Services may contain links or integrations with third-party websites, financial institutions, or software platforms. We are not responsible for the privacy practices or content of those third parties. We encourage users to review the privacy policies of each external service they interact with.

10. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a minor has provided personal data, we will take reasonable steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, technologies, or business practices. When updates are made, the “Effective Date” at the top of the policy will be revised. Continued use of the Services after changes constitutes acceptance of the updated Policy.

12. Contact Information

If you have questions about this Privacy Policy, your personal information, or your privacy rights, you may contact us at:

Alternate Financial LLC
Email: greg@alternatefintech.com